"Rosé, this is vacation at home, you immediately feel as if you are in Saint-Tropez," says Julian Schroll, 36-year-old wine dealer from Berlin. Schroll runs one of the most unusual wine shops in Germany, because in his online shop Club Lavender there are only Rosé wines and nothing else. "I have been to the United States on business more often in the past few years, and I noticed that more and more Rosé is being drunk at the parties, especially Rosés from Provence, and those in large bottles. It was clear for me that this will be a big trend..."
"Many classic wine dealers smile at the topic, but Rosé is extremely diverse in terms of style. There are Rosés that are comparable to light red wines and those ages in wooden barrels - that's a whole spectrum for a wide variety of occasions."
"If you ask people what an ideal Rosé is", says Rosé specialist Schroll, "they say: bright and salmon-colored and very dry. This is clearly the model of Provence. And when it comes to wines from Provence, customers also have the confidence that, despite the light color, the grapes were not harvested too early and the wines were not filtered out dead." According to Schroll, these preferences were also largely independent of age and gender. "When I started with Club Lavender, I thought that the target group for our Rosé wines had to be female and younger. But it quickly became apparent: the ratio of men to women is almost exactly one to one. And Rosé is not just a topic for the younger ones either: we actually have a lot of customers who are 60 years and older."
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